Registry
Does Duracell support Israel?
Yes — Duracell has documented support for Israel on record. Every claim below links to its source.
Filed under: Household & consumer goods brands · Companies that support Israel
Background
Duracell left Procter & Gamble on February 29, 2016, when P&G completed the transfer of the battery business to Berkshire Hathaway in a share-exchange deal valued at roughly $4.7 billion (Berkshire gave up about $4.2 billion of P&G stock it held, and P&G capitalised the business with about $1.8 billion in cash before the swap). Since then Duracell has been a wholly owned Berkshire subsidiary, and this is the whole basis of the claims that circulate about the brand. The substantive Israel record belongs to the parent, not to Duracell: Berkshire Hathaway bought 80% of the Israeli metal-cutting group Iscar/IMC of Tefen for $4 billion in cash in 2006 — its first acquisition of a company based outside the United States — and the remaining 20% for $2.05 billion in 2013, and still owns it. Separately, and importantly for attribution, Warren Buffett's $5 million purchase of Israel Bonds in 2016, the bond-raising events he hosted, his $10 million gift to Rambam hospital in Haifa in 2013 and his public praise of Israel's economy were personal acts, not Berkshire corporate transactions. At the Duracell brand level this pass found no donation, in-kind battery shipment, sponsorship, statement or political contribution to Israeli military, government or relief causes at any date, and no Duracell entity, office or plant in Israel; Duracell's documented subsidiaries and its new global R&D centre are in Europe and the United States. Duracell does not appear on the BDS movement's official boycott target lists — the advocacy sites that list it do so purely because of Berkshire's Israeli holdings and Buffett's personal statements.
Jones Day — Procter & Gamble sells Duracell to Berkshire Hathaway (deal record) Market Realist — Why P&G transferred its Duracell business to Berkshire Hathaway (completion February 29, 2016) Berkshire Hathaway (press release) — acquisition of 80% of Iscar/IMC, Israel Times of Israel — Buffett's personal $5m Israel Bonds purchase BDS movement — official 'What to boycott' target list (Duracell/Berkshire absent)
Documented support
| Type | Date | Amount | Recipient | Sources |
|---|---|---|---|---|
| Operations in Israel | 2026 | — | Israeli market — imported retail distribution (no Duracell entity in Israel) Duracell batteries are sold across Israel through importers and retail chains: alkaline, lithium and button cells are listed by Super-Pharm and by Israeli pharmacy and electronics retailers. The brand markets to Israel directly as a market — the Jerusalem Post reported in November 2016 that Duracell hosted media at its Belgian plant "as it brings its longest-lasting battery to Israel," and Israeli coverage of that launch tied the push to Duracell's new owner Berkshire Hathaway and an ambition to lead the Israeli battery category. Israeli reporting from the earlier P&G era named Shestowitz (later Shestowitz-Delta) as Duracell's Israeli representative, with the brand then in about 9,000 points of sale; this pass could not confirm from a primary source which company holds the Israeli import agency today, and no Duracell subsidiary, office or plant in Israel is documented in any filing or company source. |
Frequently asked questions
Did Duracell donate money to Israel or Israeli causes?
We have no records of cash donations, but Duracell has documented support of other kinds (Operations in Israel). See the records on this page.
Where does this information come from?
Every record on this page links to its source — news reports, official company statements, tax filings, or government records. 9 distinct sources are cited for Duracell. Our methodology page explains the full verification process.
Sources & citations
Record last updated: 2026-07-30
- Jerusalem Post — "Peeking under the copper top": Duracell brings its longest-lasting battery to Israel (2016-11-20) jpost.com
- Poenta — Duracell Ultra Power launch in Israel; notes the Berkshire Hathaway acquisition (2016-11-21) poenta.co.il
- Super-Pharm Israel — Duracell lithium battery product page shop.super-pharm.co.il
- Ynet — Duracell launches new batteries with a $1m campaign (Shestowitz named as Israeli representative) ynet.co.il
- Jones Day — Procter & Gamble sells Duracell to Berkshire Hathaway (deal record) jonesday.com
- Market Realist — Why P&G transferred its Duracell business to Berkshire Hathaway (completion February 29, 2016) articles.marketrealist.com
- Berkshire Hathaway (press release) — acquisition of 80% of Iscar/IMC, Israel berkshirehathaway.com
- Times of Israel — Buffett's personal $5m Israel Bonds purchase timesofisrael.com
- BDS movement — official 'What to boycott' target list (Duracell/Berkshire absent) bdsmovement.net