Registry · GAP

Does The Gap, Inc. support Israel?

Support documentedupdated 2026-07-21

Yes — The Gap, Inc. has documented support for Israel on record. Every claim below links to its source.

Filed under: Fashion & apparel brands · Companies that support Israel

Background

Gap's presence in Israel was always through local franchisees, never company-operated: Elbit Imaging brought Gap and Banana Republic to Israel in 2009, sold the franchise to Gottex in 2012, and the franchisee closed all seven stores in 2017 for commercial reasons (weak sales and competition from cheaper rivals). Gap Inc.'s remaining direct tie to Israel is CB4, the Tel Aviv-founded AI startup it acquired in October 2021, which is still an Israeli subsidiary in its 2026 SEC filings. No donations by Gap Inc. or the Gap Foundation to Israeli organizations were found, and its small corporate PAC shows no identified pro-Israel committee disbursements. In August 2025, Gap's Athleta brand drew criticism from pro-Israel customers over a checkout prompt inviting donations for families in Gaza.

Times of Israel Gap Inc. (CB4 press release) Israel Hayom (Athleta checkout controversy)

Timeline of documented support

20092011201320152017201920212009 — Operations in Israel: Gap and Banana Republic stores in Israel (franchise, ended 2017)Operations in Israel20092021-10 — Acquisition: Context-Based 4 Casting Ltd. (CB4), Tel AvivAcquisition2021-10

Documented support

TypeDateAmountRecipientSources
Operations in Israel2009—Gap and Banana Republic stores in Israel (franchise, ended 2017)
Gap entered Israel in 2009 through a local franchise: Elbit Imaging Ltd. (Motti Zisser) opened Gap and Banana Republic stores, including a flagship at Jerusalem's Mamilla Mall. Elbit sold the franchise operation (Elbit Trade & Retail Ltd. and GB Brands LP) to Gottex Models Ltd. for about NIS 40 million in early 2012. The stores were owned and run by these Israeli franchisees, not by Gap Inc. directly. The relationship ended when all seven remaining stores were closed in 2017 after years of weak sales.
Acquisition2021-10-04—Context-Based 4 Casting Ltd. (CB4), Tel Aviv
Gap Inc. acquired CB4 (Context-Based 4 Casting Ltd.), a New York and Tel Aviv-based AI/predictive-analytics startup founded in 2013 out of Tel Aviv University research by Prof. Irad Ben-Gal and Dr. Gonen Singer. Deal value was not disclosed; CB4 had raised about $30 million. The Israeli entity remains listed as a Gap Inc. subsidiary in Israel in the company's FY2025 10-K subsidiary exhibit.

Frequently asked questions

Did The Gap, Inc. donate money to Israel or Israeli causes?

We have no records of cash donations, but The Gap, Inc. has documented support of other kinds (Operations in Israel, Acquisition). See the records on this page.

Where does this information come from?

Every record on this page links to its source — news reports, official company statements, tax filings, or government records. 8 distinct sources are cited for The Gap, Inc.. Our methodology page explains the full verification process.

Sources & citations

Record last updated: 2026-07-21

Companies with documented support