Registry
Fashion & apparel brands
Fashion's Israel story is told through franchises and sponsorships, and both cut in surprising directions. Puma was the Israel Football Association's kit sponsor from 2018 until the deal ended in December 2024; Adidas held that role before it. Zara's Israeli stores are run by a local franchisee — whose owner famously hosted a campaign event for politician Itamar Ben-Gvir in 2022, an act belonging to the franchisee, not Inditex. H&M entered Israel in 2010 through franchise partner Match Retail, Lululemon sells through licensed local stores, and Gap ran an Israeli franchise from 2009 to 2017 and later acquired Tel Aviv AI startup CB4. In this category, knowing who actually acted — brand or local operator — is the whole answer.
40 companies with records · 11 with documented support · $5,372,000 in tracked donations
Documented companies
| Company | Top documented action | Records |
|---|---|---|
| Chanel | Donation — $4,000,000 | 1 |
| Delta Galil | Donation — $1,372,000 | 8 |
| Adidas | Sponsorship | 4 |
| American Eagle | Investment / program — $12,600,000 | 7 |
| ASICS | Investment / program | 1 |
| Bershka | Operations in Israel | 3 |
| Capri Holdings | Donation | 2 |
| Decathlon | Operations in Israel | 2 |
| Erreà | Sponsorship | 2 |
| FILA | Sponsorship | 1 |
| Foot Locker | Operations in Israel | 1 |
| Gap | Operations in Israel | 2 |
| H&M | Partnership | 2 |
| Hanesbrands | Government contract | 1 |
| Inditex | Franchisee action | 2 |
| JD Sports | Investment / program — $12,488,000 | 2 |
| LC Waikiki | Operations in Israel | 2 |
| Levi's | Partnership | 2 |
| Lululemon | Partnership | 3 |
| LVMH | Investment / program | 2 |
| Mango | Operations in Israel | 1 |
| Marks & Spencer | Public statement | 3 |
| Massimo Dutti | Operations in Israel | 3 |
| New Balance | Sponsorship | 1 |
| Next | Operations in Israel | 1 |
| Nike | Franchisee action | 1 |
| Pull&Bear | Operations in Israel | 3 |
| Puma | Sponsorship | 3 |
| PVH | Donation | 3 |
| Ralph Lauren | Donation | 2 |
| Reebok | Sponsorship | 1 |
| Skechers | Operations in Israel | 1 |
| Stradivarius | Operations in Israel | 3 |
| Superdry | Partnership | 2 |
| Swarovski | Franchisee action | 3 |
| Trendyol | Operations in Israel | 1 |
| Under Armour | Operations in Israel | 1 |
| Urban Outfitters | Partnership | 2 |
| Zalando | Public statement | 1 |
| Zara | Franchisee action | 3 |
Researched — no records found
- Abercrombie & Fitch
- Alshaya
- ASOS
- boohoo
- Burberry
- Crocs
- Fast Retailing
- Gucci
- Hermès
- Hugo Boss
- Kappa
- Kering
- Kohl's
- Landmark Group
- Macy's
- Mavi
- Moncler
- Nordstrom
- Prada
- Primark
- Richemont
- Shein
- Sports Direct
- Tapestry
- TJX Companies
- Uniqlo
Frequently asked questions
Did Zara host an event for Itamar Ben-Gvir?
The 2022 campaign event was hosted by the owner of Zara's Israeli franchise at his private home — not by Inditex, Zara's Spanish parent, which distanced itself from the event. It's the clearest example of why this site attributes every action to the entity that actually took it.
Which sportswear brands sponsored Israeli sports?
The Israel Football Association's kit deal passed from Adidas to Puma in 2018, and Puma held it until December 31, 2024 — the company says its exit was a portfolio decision made in 2022, unrelated to the war. Italy's Erreà signed to succeed Puma in April 2024 but withdrew before delivering any kit, and the IFA announced in February 2025 that Erreà would not be its supplier. Reebok took the contract instead, from February 2025.