Registry

Does The LEGO Group support Israel?

Support documentedupdated 2026-07-28

Yes — The LEGO Group has documented support for Israel on record. Every claim below links to its source.

Filed under: Household & consumer goods brands · Companies that support Israel

Background

Attribution matters: the LEGO stores in Israel are LEGO Certified Stores — owned and operated by Israeli licensee Toor Group (Eran Tor) under a partnership with the LEGO Group, which treats Israel as part of its Turkey–Greece–Israel sales region; the privately held Danish company owns no stores there itself. No donations, statements, or programs by the LEGO Group supporting Israel's government or military were found, and the BDS movement does not list LEGO as a boycott target; viral boycott lists that include LEGO cite its Israeli store presence rather than any documented corporate support. On the other side of the ledger, the LEGO Foundation — which owns 25% of the LEGO Group — funds play-based learning for children in conflict zones, including a $97 million commitment with the International Rescue Committee announced in 2026 whose target areas include the Occupied Palestinian Territory, and it has supported UNICEF programming for Palestinian children.

LEGO.com — LEGO Certified Stores are owned and operated by partners The Jerusalem Post — LEGO stores are coming to Israel (regional GM quote) International Rescue Committee — LEGO Foundation $97M partnership (areas include Occupied Palestinian Territory) Fortune — LEGO Foundation donates $97 million for children in conflict zones

Timeline of documented support

20222023202420252022-02 — Partnership: TorGaming Ltd. (Israeli LEGO Certified Store operator)Partnership2022-022022-07 — Operations in Israel: LEGO Certified Store Israel (Dizengoff Center, Tel Aviv)Operations in Israel2022-072025-03 — Operations in Israel: LEGO Certified Store Israel chain (Toor Group)Operations in Israel2025-03

Documented support

TypeDateAmountRecipientSources
Partnership2022-02—TorGaming Ltd. (Israeli LEGO Certified Store operator)
The LEGO Group partnered with Israeli entrepreneur Eran Tor (TorGaming Ltd., who also holds the Nintendo license in Israel) to open official LEGO Certified Stores and an official LEGO online store in Israel. Announcing the deal, Madelaine Edwards, the LEGO Group's general manager for Turkey, Greece and Israel, said: 'Israel is a very important territory for us, and we look forward to providing our Israeli fans with an unprecedented LEGO experience and service.' The stores are owned and operated by the local partner under LEGO's certified-store model, not by the LEGO Group directly.
Operations in Israel2022-07—LEGO Certified Store Israel (Dizengoff Center, Tel Aviv)
Israel's first LEGO Certified Store opened in July 2022 at Tel Aviv's Dizengoff Center, drawing 5,500 visitors in its first three hours; Globes reported a NIS 2.4 million investment in the 240 sq m store and plans for more branches. The store — franchisee-owned under LEGO certification — remains listed as open on the LEGO Group's official global store directory.
Operations in Israel2025-03—LEGO Certified Store Israel chain (Toor Group)
The Israeli LEGO Certified Store network kept expanding after October 2023: by March 2025 eight stores were operating (including Rishon LeZion and Eilat opened in 2023, and Kiryat Ata, Herzliya and a second Tel Aviv branch in 2024), with two more planned in Beersheba and Jerusalem, and the LEGO Group's global 'LEGO Insiders' loyalty program was launched for Israeli customers. The branch network is run by local licensee Toor Group; the official Israeli LEGO web store lists the branches.

Frequently asked questions

Did The LEGO Group donate money to Israel or Israeli causes?

We have no records of cash donations, but The LEGO Group has documented support of other kinds (Partnership, Operations in Israel). See the records on this page.

Where does this information come from?

Every record on this page links to its source — news reports, official company statements, tax filings, or government records. 9 distinct sources are cited for The LEGO Group. Our methodology page explains the full verification process.

Sources & citations

Record last updated: 2026-07-28

Companies with documented support