Registry
Does noon.com support Israel?
We have not yet found publicly recorded donations from noon.com. Absence of records does not confirm absence of support.
Filed under: Tech companies · Retail & supermarket chains · Companies that support Israel
Background
noon.com is the Gulf's largest home-grown e-commerce platform, announced in 2016 and launched in 2017 with $1 billion of initial capital split equally between Saudi Arabia's Public Investment Fund and Emirati businessman Mohamed Alabbar, who founded it and remains its chairman; PIF holds about 50% and Alabbar and associated entities the rest, and both put in a further $500 million in 2022. It serves the UAE, Saudi Arabia and Egypt, and also runs noon Food, noon Minutes grocery delivery and the fashion platform Namshi. No recorded donations, investments, contracts, sponsorships or statements in support of Israel were found for noon.com as a company. It does not operate in, ship to, or source from Israel, and no Israeli subsidiary, partner or counterparty appears in its public announcements. The claim that circulates most widely about noon — repeated on boycott sites, TikTok and Quora — is not about the company at all but about its founder, and the distinction is the whole point. Mohamed Alabbar has a personal record of contacts with Israel: he travelled to Tel Aviv in 2005 and met Shimon Peres about buying structures from the evacuated Gaza settlements, saying afterwards that the aim was to benefit Palestinians and reaffirming the UAE's position against normalisation without peace; the Israeli business daily Calcalist reported in August 2021 that since 2018 he had been one of five anonymous funders of an Israeli national food-security programme; and in June 2023 he spoke at Sheba Medical Center's 75th-anniversary gala, where he was described as having helped connect the hospital to Gulf medical institutions. Those are acts by an individual, and Alabbar has publicly said he is 'not interested in business' with Israel. No noon.com decision, payment, contract or statement has been tied to them, and PIF — the platform's other half-owner — has no Israel-related dealing on record either. The same attribution is applied on this site to Americana Restaurants, which Alabbar also chairs. noon is privately held and files with no US regulator, so the absence recorded here rests on news and official-announcement review rather than on US filings.
Arabian Business — High Noon: Alabbar's plan to conquer e-commerce (founding, PIF partnership, $1bn) Zawya — 'noon.com is YOUR company': Mohamed Alabbar at noon's first seller event in Riyadh Forbes — Mohamed Alabbar profile Ynetnews — Alabbar's 2005 Tel Aviv visit and the reaction in the UAE Middle East Monitor (citing Calcalist) — Alabbar among funders of an Israeli food-security initiative eJewishPhilanthropy — Alabbar at Sheba Medical Center's 75th-anniversary gala
What we checked
- News & official statements — 2026-07-30Searched noon.com's press releases and coverage by Arabian Business, Zawya, Gulf News, The National, Reuters and Israeli outlets for 2017–2026. No Israel-related donation, investment, contract, sponsorship or statement by noon.com found, and no Israeli market, partner or supplier appears in its announcements. Reporting on founder and chairman Mohamed Alabbar's personal Israel contacts (2005 Tel Aviv visit, the 2021 Calcalist food-security report, the 2023 Sheba gala) was read separately and is attributed to him, not to the company.
- Nonprofit tax filings (Form 990) — 2026-07-30ProPublica Nonprofit Explorer shows no US-registered noon or Alabbar foundation; the automated query returned no matching grantmaking organisation. noon is a Gulf company and neither its corporate giving nor its founder's personal giving is reported on US Form 990, so this source cannot show Israel-linked grants either way.
- SEC filings — 2026-07-30noon has no SEC registration or CIK — it is a privately held UAE/Saudi company with no US-listed securities, so the US filing system does not apply to it and holds no disclosures about it. Its shareholders, PIF and Mohamed Alabbar's holding entities, likewise file nothing about noon with the SEC.
- Federal election records (FEC) — 2026-07-30An OpenFEC committee search for noon returned zero committees. Foreign nationals and foreign corporations are barred from contributing in US federal elections, so neither the company nor its founder has a US political money trail.
- Independent fact-checkers — 2026-07-30Cross-checked BDS Movement materials and the boycott pages, Quora posts and TikTok claims naming noon.com. Every one of them rests on Mohamed Alabbar's personal record rather than on any act by noon.com, and several overstate it — for example describing him as funding settlements, which none of the primary reporting (Ynet 2005, Calcalist via Middle East Monitor 2021, eJewishPhilanthropy 2023) supports. Advocacy sites and social posts are not treated as evidence here.
Frequently asked questions
Did noon.com donate money to Israel or Israeli causes?
No records found. We searched 5 public source types — news and official statements, nonprofit tax filings, SEC filings, and federal election records — and found no donations from noon.com. The dated search log on this page shows exactly where we looked.
Where does this information come from?
Every record on this page links to its source — news reports, official company statements, tax filings, or government records. 6 distinct sources are cited for noon.com. Our methodology page explains the full verification process.
Sources & citations
Record last updated: 2026-07-30
- Arabian Business — High Noon: Alabbar's plan to conquer e-commerce (founding, PIF partnership, $1bn) arabianbusiness.com
- Zawya — 'noon.com is YOUR company': Mohamed Alabbar at noon's first seller event in Riyadh zawya.com
- Forbes — Mohamed Alabbar profile forbes.com
- Ynetnews — Alabbar's 2005 Tel Aviv visit and the reaction in the UAE ynetnews.com
- Middle East Monitor (citing Calcalist) — Alabbar among funders of an Israeli food-security initiative middleeastmonitor.com
- eJewishPhilanthropy — Alabbar at Sheba Medical Center's 75th-anniversary gala ejewishphilanthropy.com