Registry · ODD
Does ODDITY support Israel?
ODDITY Tech Ltd.
ODDITY does business in Israel — we found records of its operations there, but no record of donations, aid, or a public statement of support. Every claim below links to its source.
Filed under: Beauty & cosmetics brands · Tech companies · Companies that support Israel
Background
ODDITY (Il Makiage, SpoiledChild) appears on boycott lists because of its Israeli identity, not because of documented war donations: it is incorporated in Israel, headquartered in Tel Aviv with its R&D center there, and staffed heavily by veterans of elite IDF technology units — its CTO previously headed R&D at the IDF's Unit 81. Our searches (English and Hebrew) found no verified corporate donation, in-kind support or public statement by ODDITY or CEO Oran Holtzman regarding the war that began October 7, 2023; the company's SEC filings acknowledge only that its Tel Aviv operations and reservist employees could be affected by the conflict. The case for listing it rests on its Israeli operations and IDF-linked acquisitions, which are documented above.
SEC EDGAR — ODDITY Tech 20-F (FY2024) Times of Israel Globes (Voyage81 / Unit 81) The Witness — Il Makiage boycott listing (identity-based)
Timeline of documented records
Documented records
| Type | Date | Amount | Recipient | Sources |
|---|---|---|---|---|
| Operations in Israel | 2018 | — | State of Israel (taxes, employment, tech ecosystem) Israeli company at its core: ODDITY Tech Ltd. — parent of the Il Makiage and SpoiledChild brands — was founded in 2018 by Israeli siblings Oran Holtzman and Shiran Holtzman-Erel, is incorporated in Israel under the Israeli Companies Law, and per its SEC 20-F its principal executive offices and corporate headquarters are at 8 HaHarash Street, Tel Aviv-Jaffa, where it operates its R&D center (business headquarters in New York, biotech lab in Boston). It listed on Nasdaq in July 2023 at a valuation of about $2 billion — one of the year's few Israeli IPOs — and its 20-F notes that many employees and management operate from Tel Aviv and are subject to Israeli military reserve-duty call-ups. | |
| Acquisition | 2021-08 | $40,000,000 | Voyage81 (Israeli AI computational-imaging startup) Il Makiage (ODDITY) acquired Voyage81, an Israeli deep-tech hyperspectral-imaging startup, for a reported $40 million. Voyage81 was founded in 2019 by CEO Niv Price — former head of R&D at Unit 81, the elite technology unit of the Israel Defense Forces' Intelligence Directorate — with Dr. Boaz Arad, Dr. Rafi Gidron and Omer Shwartz; Price became the group's CTO and Voyage81 Ltd. remains an Israeli subsidiary (listed in ODDITY's 20-F). The deal anchored ODDITY's computer-vision stack in Israel and deepened the company's well-documented talent pipeline from elite IDF technology units. |
Frequently asked questions
Did ODDITY donate money to Israel or Israeli causes?
We have no records of donations. What is on record is commercial activity in Israel (Operations in Israel, Acquisition), which is not the same as support — see the records on this page.
Where does this information come from?
Every record on this page links to its source — news reports, official company statements, tax filings, or government records. 6 distinct sources are cited for ODDITY. Our methodology page explains the full verification process.
Sources & citations
Record last updated: 2026-09-25
- SEC EDGAR — ODDITY Tech 20-F (FY2024) sec.gov
- Times of Israel timesofisrael.com
- Globes (Voyage81 / Unit 81) en.globes.co.il
- Jerusalem Post jpost.com
- Glossy glossy.co
- The Witness — Il Makiage boycott listing (identity-based) boycott.thewitness.news