Registry
Does Mirinda support Israel?
Yes — Mirinda has documented support for Israel on record. Every claim below links to its source.
Filed under: Food & beverage brands · Companies that support Israel
Background
Mirinda is a PepsiCo brand — created in Spain in 1959 and distributed globally by PepsiCo since 1970 — and no donation, statement or campaign concerning Israel has been documented for the Mirinda brand itself. What is documented is commercial: Mirinda was one of the three brands in the August 1991 licence PepsiCo granted to the Israeli company Tempo, and it has been produced in Israel by Tempo — an independent Israeli company 40% owned by Heineken International — since 1992, as Tempo restates in its own securities filings. Parent-level actions are attributed to PepsiCo on its page: the PepsiCo Foundation's $1 million October 2023 pledge to humanitarian organizations serving both Israel and Gaza with 2-to-1 employee matching, and the $3.2 billion acquisition of Israel's SodaStream in 2018. In several markets Mirinda trades under other names (Sukita in Brazil, Yedigün in Turkey). The BDS movement's official target list names PepsiCo-owned SodaStream, not Mirinda.
Wikipedia — Mirinda Hebrew Wikipedia — Tempo Beverages JLens (PepsiCo Foundation pledge) Haaretz (PepsiCo buys SodaStream) BDS movement — what to boycott
Timeline of documented support
Documented support
| Type | Date | Amount | Recipient | Sources |
|---|---|---|---|---|
| Operations in Israel | 1991-08 | — | Tempo Beer Industries (independent Israeli licensee) In August 1991 PepsiCo (the parent corporation, not the Mirinda brand as an actor) granted the Israeli company Tempo Beer Industries the licence to produce Pepsi, 7Up and Mirinda in Israel, ending PepsiCo's decades-long absence from the Israeli market during the Arab League boycott era. Tempo built a plant in Netanya beside its brewery and the drinks went on sale in May 1992; contemporaneous reporting framed the launch as PepsiCo defying the Arab boycott of Israel. Mirinda itself was created in Spain in 1959 and has been distributed by PepsiCo since 1970. | |
| Operations in Israel | 2021 | — | Tempo Beverages Ltd. — Netanya (Israel) Tempo Beverages Ltd.'s 2021 periodic report, filed with the Israel Securities Authority, names "Pepsi," "Mirinda" and "Seven Up" among the brands it holds under exclusive distribution agreements in Israel — a primary-document confirmation that Mirinda in Israel is manufactured and distributed by the independent licensee, not by PepsiCo and not by any Mirinda entity. Tempo Beverages is an Israeli company jointly held by Tempo Beer Industries and Heineken International (40%); there is no Mirinda subsidiary in Israel. |
Frequently asked questions
Did Mirinda donate money to Israel or Israeli causes?
We have no records of cash donations, but Mirinda has documented support of other kinds (Operations in Israel). See the records on this page.
Where does this information come from?
Every record on this page links to its source — news reports, official company statements, tax filings, or government records. 9 distinct sources are cited for Mirinda. Our methodology page explains the full verification process.
Sources & citations
Record last updated: 2026-07-30
- Hebrew Wikipedia — Tempo Beverages he.wikipedia.org
- The Christian Science Monitor (1992) csmonitor.com
- Wikipedia — Mirinda en.wikipedia.org
- Tempo Beverages Ltd. — 2021 periodic report (ISA filing) tempo.co.il
- Wikipedia — Tempo Beer Industries (Heineken 40%, PepsiCo bottler) en.wikipedia.org
- SEC — PepsiCo 10-K Exhibit 21 (FY2020 subsidiaries; no Israeli bottler listed) sec.gov
- JLens (PepsiCo Foundation pledge) jlensnetwork.org
- Haaretz (PepsiCo buys SodaStream) haaretz.com
- BDS movement — what to boycott bdsmovement.net