Registry
Does Nutella support Israel?
Yes — Nutella has documented support for Israel on record. Every claim below links to its source.
Filed under: Food & beverage brands · Companies that support Israel
Background
Nutella is a spread brand of the Italian group Ferrero, and everything documented about Nutella and Israel is commercial: the brand has been on sale there since 1975, Ferrero runs its own Israeli operation from Holon through official distributor Premium Confectionery & Trading Company Ltd since 2016, and Israel was chosen as the first market outside Europe for Nutella Plant-Based in October 2025. No donation, in-kind aid, sponsorship, investment or statement of support for Israel, its government or its military has been documented for either the Nutella brand or Ferrero, and Ferrero has no factories in Israel. The widely shared boycott claim that 'Nutella funds Israel' is unsupported, and the specific version claiming Ferrero placed its Asian headquarters in Holon is wrong: Ferrero's own site describes the Holon office as its local Israeli operation, not a regional headquarters. Ferrero and Nutella do not appear on the BDS movement's official targeted-boycott list, which names a deliberately small set of companies and includes no Ferrero brand.
Ferrero (official) — Ferrero in Israel Ferrero Israel (official, Hebrew) — Nutella Plant-Based launch BDS Movement — official boycott guide (no Ferrero brand listed)
Timeline of documented support
Documented support
| Type | Date | Amount | Recipient | Sources |
|---|---|---|---|---|
| Operations in Israel | 2016 | — | Israeli consumer market (Ferrero's Israel operation, Holon) Nutella is sold in Israel by parent Ferrero's own Israel operation: Ferrero's official site states it has been present in Israel since 1975 and formalized local operations in 2016 through its official distributor, Premium Confectionery & Trading Company Ltd, with an office in Holon that markets Nutella alongside Ferrero Rocher, Kinder and Tic Tac. Ynet reported in November 2015 that Ferrero was ending its roughly 40-year importer relationship with Leyman Schlissel in June 2016 to run Israeli sales itself, and put Ferrero's total Israeli sales at about NIS 500 million a year across all its brands. This is commercial market presence and brand marketing, not a donation, sponsorship or political act; Ferrero has no factories in Israel. | |
| Operations in Israel | 2025-09-29 | — | Israeli consumer market (Nutella Plant-Based launch) Ferrero's Israeli arm announced on 29 September 2025 that Israel would be the first country outside Europe to get Nutella Plant-Based, a dairy-free version of the spread, on shelves in all Israeli retail chains from October 2025 in a 350-gram jar. The announcement is made in the name of Ferrero in Israel and quotes Alona Stroud, senior Nutella brand manager at Ferrero in Israel — evidence that the brand is managed locally, not merely exported. This is a product launch and marketing decision; it is not a donation to or statement about the Israeli government or military. |
Frequently asked questions
Did Nutella donate money to Israel or Israeli causes?
We have no records of cash donations, but Nutella has documented support of other kinds (Operations in Israel). See the records on this page.
Where does this information come from?
Every record on this page links to its source — news reports, official company statements, tax filings, or government records. 5 distinct sources are cited for Nutella. Our methodology page explains the full verification process.
Sources & citations
Record last updated: 2026-07-30
- Ferrero (official) — Ferrero in Israel ferrero.com
- Ynet (Hebrew) — Ferrero parts ways with Leyman Schlissel ynet.co.il
- Ferrero Israel (official, Hebrew) — Nutella Plant-Based launch ferrero.com
- PNNS (Hebrew trade press) — Ferrero launches Nutella Plant-Based in Israel pnns.co.il
- BDS Movement — official boycott guide (no Ferrero brand listed) bdsmovement.net