Registry
Does New Balance Athletics, Inc. support Israel?
Yes — New Balance Athletics, Inc. has documented support for Israel on record. Every claim below links to its source.
Filed under: Fashion & apparel brands · Companies that support Israel
Background
New Balance has no recorded donations to Israel and has made no public statements on the Israel-Hamas war. The privately held company's one documented tie is historical: the New Balance brand was an official sponsor of the 2013 and 2014 Jerusalem Marathons and kept the sponsorship despite two withdrawal calls from the Palestinian BDS National Committee; it has not appeared among the race's sponsors since 2014. The brand's ongoing presence in Israel is commercial and indirect: the independent importer Silon Sports Ltd. describes itself on the official New Balance Israel website as the brand's official and only importer for the past 20 years, and it operates the local stores and web shop. Viral boycott lists circulating since late 2023 include New Balance, but no established fact-checker has documented any donation or support, and claims on unsourced aggregator sites about Israeli production lines or franchise arrangements have no documentation. New Balance is not on the BDS movement's current targeted-boycott list. The New Balance Foundation's visible grants go to Boston-area youth and health organizations with no Israel-linked grantees identified, and the company has no US political action committee.
New Balance Israel (Silon Sports) — official importer FAQ Times of Israel — 17,000 racers expected at Jerusalem marathon (2013) ProPublica Nonprofit Explorer — New Balance Foundation
Documented support
| Type | Date | Amount | Recipient | Sources |
|---|---|---|---|---|
| Sponsorship | 2013 | — | Jerusalem Marathon (organized by the Jerusalem Municipality) The New Balance brand was an official sponsor of the Jerusalem Marathon in its 2013 (March 1) and 2014 (March 21) editions, a race organized by the Jerusalem Municipality under then-mayor Nir Barkat. The Palestinian BDS National Committee publicly called on New Balance to withdraw before both races (February 2013 and March 2014) and in March 2014 called for a boycott of the company until it ended its involvement; New Balance did not respond publicly and completed the 2014 sponsorship. The relationship ended after 2014 — the brand has not appeared among the marathon's sponsors since, with other footwear brands taking that role (most recently Saucony, which itself withdrew in 2025). Available reporting does not specify whether the sponsorship was arranged by the US parent company or by the brand's independent Israeli importer, Silon Sports Ltd. |
Frequently asked questions
Did New Balance Athletics, Inc. donate money to Israel or Israeli causes?
We have no records of cash donations, but New Balance Athletics, Inc. has documented support of other kinds (Sponsorship). See the records on this page.
Where does this information come from?
Every record on this page links to its source — news reports, official company statements, tax filings, or government records. 5 distinct sources are cited for New Balance Athletics, Inc.. Our methodology page explains the full verification process.
Sources & citations
Record last updated: 2026-07-28
- Times of Israel — 17,000 racers expected at Jerusalem marathon (2013) timesofisrael.com
- Alamy Live News — New Balance official Jerusalem 2014 Int'l Marathon sponsor (photo caption, 2014-03-10) alamy.com
- BDS Movement — BNC boycott call over marathon sponsorship (2014-03-12) bdsmovement.net
- New Balance Israel (Silon Sports) — official importer FAQ newbalance.co.il
- ProPublica Nonprofit Explorer — New Balance Foundation projects.propublica.org