Registry
Does Oral-B support Israel?
Yes — Oral-B has documented support for Israel on record. Every claim below links to its source.
Filed under: Household & consumer goods brands · Beauty & cosmetics brands · Companies that support Israel
Background
Oral-B came to Procter & Gamble with the 2005 Gillette acquisition; before that it was a Gillette brand. What is documented at the brand level in Israel is commercial only — a P&G-run Israeli site and service line, Hebrew brand channels, retail distribution, no local factory. Everything else that boycott posts attach to Oral-B belongs to the parent and must be attributed there: P&G's Israeli subsidiary P&G Israel M.D.O. Ltd. and the "Israel House of Innovation" open-innovation hub, opened in 2007 alongside a bilateral agreement with Israel's Office of the Chief Scientist that gives Israeli startups collaborating with P&G favourable access to government funding. P&G made no corporate statement on the war after October 7, 2023 — its CFO called the attack and the war that followed a "human tragedy" — and this pass found no donation, in-kind product drive, sponsorship or political contribution by the Oral-B brand to Israeli military, government or relief causes. P&G's one documented brand-level Israeli philanthropy belongs to a sister brand, Pantene (its partnership with the children's-cancer charity Zichron Menachem, including a $100,000 grant in 2018), and is not Oral-B's. Neither Oral-B nor P&G appears on the BDS movement's official boycott target lists; third-party boycott directories list Oral-B solely as a P&G brand.
Forbes — P&G's Israel House of Innovation and Chief Scientist agreement Loic Tassel (P&G Europe President) — P&G and Pantene in Israel, Zichron Menachem Bloomberg — Israel-Hamas war puts pressure on CEOs and companies to speak up (P&G CFO remarks) BDS movement — official 'What to boycott' target list (Oral-B/P&G absent)
Documented support
| Type | Date | Amount | Recipient | Sources |
|---|---|---|---|---|
| Operations in Israel | 2026 | — | Israeli market — Procter & Gamble Israel M.D.O. Ltd. Oral-B, a Procter & Gamble brand since P&G's 2005 purchase of Gillette (which owned Oral-B), is marketed as a local brand in Israel. P&G runs an Israeli Oral-B site and warranty-service portal at oralb.co.il / service.oralb.com/il with an Israeli consumer-service line (1-800-666-775), plus Hebrew-language Oral-B Israel social and video channels, and manual and electric toothbrushes and brush heads are stocked chain-wide, including a dedicated Oral-B brand page at the Super-Pharm drugstore chain. The brand's owner P&G maintains the subsidiary P&G Israel M.D.O. Ltd., listed in its FY2025 10-K subsidiaries exhibit. Oral-B products are imported — no Oral-B manufacturing plant in Israel is documented, and this pass found no evidence that Oral-B is among the P&G brands named on Diplomat Distributors' P&G vendor page (which lists Gillette, Braun, Pampers, Tide, Ariel, Fairy, Lenor, Tampax and Fluocaril). |
Frequently asked questions
Did Oral-B donate money to Israel or Israeli causes?
We have no records of cash donations, but Oral-B has documented support of other kinds (Operations in Israel). See the records on this page.
Where does this information come from?
Every record on this page links to its source — news reports, official company statements, tax filings, or government records. 8 distinct sources are cited for Oral-B. Our methodology page explains the full verification process.
Sources & citations
Record last updated: 2026-07-30
- Oral-B Israel — official service and warranty site (P&G) service.oralb.com
- Super-Pharm Israel — Oral-B brand page shop.super-pharm.co.il
- SEC — P&G 10-K Exhibit 21, Subsidiaries (FY2025): P&G Israel M.D.O. Ltd. sec.gov
- Diplomat Global — P&G vendor page (Oral-B not among the brands listed) diplomat-global.com
- Forbes — P&G's Israel House of Innovation and Chief Scientist agreement forbes.com
- Loic Tassel (P&G Europe President) — P&G and Pantene in Israel, Zichron Menachem linkedin.com
- Bloomberg — Israel-Hamas war puts pressure on CEOs and companies to speak up (P&G CFO remarks) bloomberg.com
- BDS movement — official 'What to boycott' target list (Oral-B/P&G absent) bdsmovement.net