Registry · PLTK

Does Playtika support Israel?

Playtika Holding Corp.

Support documentedupdated 2026-09-26

Yes — Playtika has documented support for Israel on record. Every claim below links to its source.

Filed under: Tech companies · Entertainment & media companies · Companies that support Israel

Background

Playtika's case rests on identity and wartime conduct, not rumor: it is an Israeli-founded, Herzliya-run gaming company whose CEO publicly framed Israel as the company's 'beating heart' and which supported its reservist employees and the war-affected south after October 7, 2023. One nuance matters for precise attribution: the listed entity, Playtika Holding Corp., is a US-incorporated holding company that was bought in 2016 for $4.4 billion by a Chinese investor consortium led by Giant Network, which remained its controlling shareholder through the Nasdaq IPO — so ultimate ownership is largely Chinese while operations, management and about a third of the workforce are Israeli.

Times of Israel (2016 purchase) SEC 10-Q Q3 2023 Playtika (official statement)

Timeline of documented support

2010201320162019202220252010 — Operations in Israel: State of Israel (taxes, employment, tech ecosystem)Operations in Israel20102023-09 — Acquisition: Innplay Labs (Israeli mobile-games studio) and its shareholdersAcquisition2023-092023-10 — Employee support: Playtika employees serving in IDF reserves and their familiesEmployee support2023-102023-10 — In-kind support: Israeli troops, displaced residents of southern IsraelIn-kind support2023-102024-09 — Acquisition: SuperPlay (Israeli mobile-games studio, Tel Aviv)Acquisition2024-092025-04 — Sponsorship: “HaBayit” (“The Home”) centre at Kikar Atarim, Tel Aviv, run with the Israeli association HaMalachim shel Eran (“Eran’s Angels”), for IDF combat soldiers and reservistsSponsorship2025-04

Documented support

TypeDateAmountRecipientSources
Operations in Israel2010—State of Israel (taxes, employment, tech ecosystem)
Israeli company by identity and operations: founded in Israel in 2010 by Robert Antokol, Playtika's principal executive offices are at HaChoshlim St 8, Herzliya Pituach, Israel (per its SEC filings), and it employs approximately 1,100 professionals in Israel — about 29% of its global workforce. CEO Antokol has said 'Israel is where Playtika was founded. It's our beating heart.' The holding company is US-incorporated and was majority-owned from 2016 by a Chinese consortium led by Giant Network, but management and core development remain centered in Herzliya; it listed on Nasdaq in January 2021.
Acquisition2023-09-15$80,000,000Innplay Labs (Israeli mobile-games studio) and its shareholders
Bought Innplay Labs, an Israeli mobile-games studio founded in 2019 and maker of “Animals & Coins”, for upfront consideration of $80 million with maximum consideration of up to $300 million. Playtika signed the definitive agreement on 15 September 2023 and completed the purchase on 28 September 2023. Announcing the closing, President and CFO Craig Abrahams called it “a testament to our commitment to investing in Israel as a global technology and innovation hub”, and CEO Robert Antokol described Innplay as “a fellow Israeli-based company”. This is a commercial acquisition, not a donation. Both press releases are Playtika’s own and the Hebrew report restates them rather than reporting the deal independently.
Employee support2023-10—Playtika employees serving in IDF reserves and their families
After October 7, 2023, roughly 150 of Playtika's ~1,100 Israeli employees — about 14% — were activated into Israeli military reserves (a figure the company disclosed in its Q3 2023 SEC filing). The company said employees called to active service 'receive full company support', provided physical, mental and emotional support services to staff and their families, kept Israeli teams working from home with backing from its global offices, and relocated a limited number of employees to Poland and Romania as contingency in case the war escalated.
In-kind support2023-10—Israeli troops, displaced residents of southern Israel
In its official 'Playtika Stands Strong' statement after October 7, the company said it was donating supplies to support Israeli troops and providing housing solutions in safer areas plus food and supply deliveries for southern employees, their families and displaced civilians. Separately attributed to staff rather than the corporation: Playtika team members donated blood, food and water and hosted displaced citizens. In a Playtika-sponsored ynet feature (March 2024), the company’s global welfare manager Shirit Small said its donations included packages for all reserve units, tactical equipment, hot meals and dry-food kits, and food trucks sent to bases.
Acquisition2024-09-18$700,000,000SuperPlay (Israeli mobile-games studio, Tel Aviv)
Agreed to acquire SuperPlay, the Tel Aviv-based Israeli studio behind Dice Dreams and Domino Dreams founded in 2019 by former Playtika employees, for $700 million upfront plus up to $1.25 billion in contingent payments tied to three-year targets; the deal closed in the fourth quarter of 2024 — a major investment keeping a fast-growing Israeli gaming company inside an Israeli-run group.
Sponsorship2025-04—“HaBayit” (“The Home”) centre at Kikar Atarim, Tel Aviv, run with the Israeli association HaMalachim shel Eran (“Eran’s Angels”), for IDF combat soldiers and reservists
Playtika announced in April 2025 that it had joined forces with the Israeli association HaMalachim shel Eran (“Eran’s Angels”) to launch “HaBayit” (“The Home”), a centre at Kikar Atarim in Tel Aviv for IDF soldiers and reservists coping with the return to routine after the Iron Swords war: processing workshops, emotional and psychological treatment, employment guidance, financial counselling, legal aid and a personal and social support network. Those taking part in the launch event included Ziva Shalom, Playtika’s VP of Global Welfare, the association’s CEO Itcho Tibi, and company managers and employees. The Hebrew report says more than a thousand Iron Swords soldiers had already been through processing workshops at the centre. Playtika’s financial contribution is not disclosed and no figure was published; this is corporate backing of a charitable project, not a cash donation of a stated amount.
One source

Frequently asked questions

Did Playtika donate money to Israel or Israeli causes?

We have no records of cash donations, but Playtika has documented support of other kinds (Operations in Israel, Acquisition, Employee support, In-kind support, Sponsorship). See the records on this page.

Where does this information come from?

Every record on this page links to its source — news reports, official company statements, tax filings, or government records. 13 distinct sources are cited for Playtika. Our methodology page explains the full verification process.

Sources & citations

Record last updated: 2026-09-26

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