Registry

Does Adidas AG support Israel?

Support documentedupdated 2026-07-21

Yes — Adidas AG has documented support for Israel on record. Every claim below links to its source.

Filed under: Fashion & apparel brands · Household & consumer goods brands · Companies that support Israel

Background

Adidas sponsored the Israel Football Association well before Puma did — from 2008 until 2018, when the contract lapsed and was not renewed following a Palestinian-led campaign; adidas insisted the decision was commercial, and the BDS movement claimed it as a win and removed adidas from its priority targets. Boycott calls since then cite adidas's remaining Israel ties — its Israeli subsidiary, the 2021 Delta Galil underwear license, and its July 2024 apology for the Bella Hadid SL72 campaign after Israeli government criticism — rather than any donation. No record was found of adidas donating to the Israeli state, military, or Israel-linked charities.

Business & Human Rights Resource Centre Washington Post Forbes

Timeline of documented support

2008201120142017202020232008 — Sponsorship: Israel Football Association (IFA)Sponsorship20082021-06 — Government contract: Delta Galil Industries (Israeli apparel manufacturer)Government contract2021-062023 — Operations in IsraelOperations in Israel20232024-07 — Public statementPublic statement2024-07

Documented support

TypeDateAmountRecipientSources
Sponsorship2008—Israel Football Association (IFA)
Kit supplier and sponsor of the Israel Football Association and the national team from 2008 to 2018. ENDED: in 2018 adidas confirmed the agreement "was not extended beyond the agreed term" and said the decision was "not politically motivated," after some 130 Palestinian sports clubs and a 16,000-signature petition urged it to drop the IFA. Puma replaced adidas as IFA sponsor from 2018 (Puma itself exited at the end of 2024).
Operations in Israel2023——
Operates in Israel through its wholly owned subsidiary adidas Israel Ltd. (Holon), which imports, distributes and retails adidas products in the country; adidas AG lists "adidas Israel Ltd., Holon, Israel" among the subsidiaries covered by the declaration of support in its 2023 annual report. This is a direct subsidiary, not a franchise.
Government contract2021-06—Delta Galil Industries (Israeli apparel manufacturer)
Signed a global license agreement under which Israeli apparel maker Delta Galil designs, manufactures and distributes adidas men's and women's underwear collections (Badge of Sport and Originals labels) from Spring 2022 across multiple regions.
Public statement2024-07——
After criticism from the Israeli government, the American Jewish Committee and other Jewish groups over choosing Palestinian-American model Bella Hadid to front the relaunch of the SL72 sneaker — a shoe tied to the 1972 Munich Olympics, where 11 Israeli team members were killed — adidas pulled the campaign imagery and apologized "for any upset or distress caused," saying the connection was an unintentional mistake. It later also apologized to Hadid and the other campaign partners for the fallout.

Frequently asked questions

Did Adidas AG donate money to Israel or Israeli causes?

We have no records of cash donations, but Adidas AG has documented support of other kinds (Sponsorship, Operations in Israel, Government contract, Public statement). See the records on this page.

Where does this information come from?

Every record on this page links to its source — news reports, official company statements, tax filings, or government records. 10 distinct sources are cited for Adidas AG. Our methodology page explains the full verification process.

Sources & citations

Record last updated: 2026-07-21

Companies with documented support