Registry

Does Always support Israel?

Support documentedupdated 2026-07-30

Yes — Always has documented support for Israel on record. Every claim below links to its source.

Filed under: Household & consumer goods brands · Companies that support Israel

Background

Always has been a Procter & Gamble brand since its launch in 1983. What is documented at the brand level in Israel is commercial only — a P&G-operated Hebrew product-information site, retail distribution, no local factory. The Israel-related actions that boycott posts attach to Always belong to the parent and must be attributed there: P&G's Israeli subsidiary P&G Israel M.D.O. Ltd. and its "Israel House of Innovation" open-innovation hub, opened in 2007 with a bilateral agreement with Israel's Office of the Chief Scientist that gives Israeli startups collaborating with P&G favourable access to government funding. P&G made no corporate statement on the war after October 7, 2023 — its CFO called the attack and the war that followed a "human tragedy" — and this pass found no donation, in-kind product drive (including to evacuees or soldiers), sponsorship or political contribution by the Always brand to Israeli military, government or relief causes; the wartime hygiene-product collections reported in Israel were volunteer and community efforts, not company programmes. P&G's one documented brand-level Israeli philanthropy belongs to a sister brand, Pantene (its partnership with the children's-cancer charity Zichron Menachem, including a $100,000 grant in 2018), and is not Always'. Neither Always nor P&G appears on the BDS movement's official boycott target lists.

Forbes — P&G's Israel House of Innovation and Chief Scientist agreement Loic Tassel (P&G Europe President) — P&G and Pantene in Israel, Zichron Menachem Bloomberg — Israel-Hamas war puts pressure on CEOs and companies to speak up (P&G CFO remarks) BDS movement — official 'What to boycott' target list (Always/P&G absent)

Documented support

TypeDateAmountRecipientSources
Operations in Israel2026—Israeli market — Procter & Gamble Israel M.D.O. Ltd.
Always, P&G's feminine-care brand, is sold across Israel. P&G runs a Hebrew-language Always ingredients-and-safety site for Israel (periodproducts.eu/always/il), carrying the P&G and Always logos and a "© Procter & Gamble" notice, and Always pads and liners are listed by Israeli supermarket and pharmacy chains with Procter & Gamble named as the supplier on price-transparency listings. The brand's owner P&G maintains the subsidiary P&G Israel M.D.O. Ltd., listed in its FY2025 10-K subsidiaries exhibit. Always products sold in Israel are imported — no Always manufacturing plant in Israel is documented, and Always is not among the P&G brands named on Diplomat Distributors' P&G vendor page (which lists Gillette, Braun, Pampers, Tide, Ariel, Fairy, Lenor, Tampax and Fluocaril; Tampax is P&G's other feminine-care brand there).

Frequently asked questions

Did Always donate money to Israel or Israeli causes?

We have no records of cash donations, but Always has documented support of other kinds (Operations in Israel). See the records on this page.

Where does this information come from?

Every record on this page links to its source — news reports, official company statements, tax filings, or government records. 8 distinct sources are cited for Always. Our methodology page explains the full verification process.

Sources & citations

Record last updated: 2026-07-30

Companies with documented support