Always does business in Israel — we found records of its operations there, but no record of donations, aid, or a public statement of support. Every claim below links to its source.
Filed under: Household & consumer goods brands · Companies that support Israel
Background
Always has been a Procter & Gamble brand since its launch in 1983. What is documented at the brand level in Israel is commercial only — a P&G-operated Hebrew product-information site, retail distribution, no local factory. The Israel-related actions that boycott posts attach to Always belong to the parent and must be attributed there: P&G's Israeli subsidiary P&G Israel M.D.O. Ltd. and its "Israel House of Innovation" open-innovation hub, opened in 2007 with a bilateral agreement with Israel's Office of the Chief Scientist that gives Israeli startups collaborating with P&G favourable access to government funding. P&G made no corporate statement on the war after October 7, 2023 — its CFO called the attack and the war that followed a "human tragedy" — and this pass found no donation, in-kind product drive (including to evacuees or soldiers), sponsorship or political contribution by the Always brand to Israeli military, government or relief causes; the wartime hygiene-product collections reported in Israel were volunteer and community efforts, not company programmes. The brand-level Israeli philanthropy this research has documented belongs to a sister brand, Pantene (its partnership with the children's-cancer charity Zichron Menachem, including a $100,000 grant in 2018), and is not Always'. Neither Always nor P&G appears on the BDS movement's official boycott target lists.
Forbes — P&G's Israel House of Innovation and Chief Scientist agreement Loic Tassel (P&G Europe President) — P&G and Pantene in Israel, Zichron Menachem Bloomberg — Israel-Hamas war puts pressure on CEOs and companies to speak up (P&G CFO remarks) BDS movement — official 'What to boycott' target list (Always/P&G absent)
Timeline of documented records
Documented records
| Type | Date | Amount | Recipient | Sources |
|---|---|---|---|---|
| Operations in Israel | 2026 | — | Israeli market — Procter & Gamble Israel M.D.O. Ltd. Always, P&G's feminine-care brand, is sold across Israel. P&G runs a Hebrew-language Always ingredients-and-safety site for Israel (periodproducts.eu/always/il), carrying the P&G and Always logos and a "© Procter & Gamble" notice, and Always pads and liners are listed by Israeli supermarket and pharmacy chains with Procter & Gamble named as the supplier on price-transparency listings. The brand's owner P&G maintains the subsidiary P&G Israel M.D.O. Ltd., listed in its FY2025 10-K subsidiaries exhibit. Always products sold in Israel are imported — no Always manufacturing plant in Israel is documented, and Always is not among the P&G brands named on Diplomat Distributors' P&G vendor page (which lists Gillette, Braun, Pampers, Tide, Ariel, Fairy, Lenor, Tampax and Fluocaril; Tampax is P&G's other feminine-care brand there). | |
| Operations in Israel | 2024-11-24 | — | Israeli retail market — Super-Pharm (retailer); Procter & Gamble Israel Procter & Gamble chose Israel as the second country in the world, after France, to launch reusable period underwear under the Always brand. ynet reported on 24 November 2024 that the line went on sale that day on Super-Pharm's website and would reach Super-Pharm stores on 11 December 2024, in hipster and high-waist cuts, and that P&G had entered the category after buying the US company Proof. Or Elentzweig, deputy marketing VP of Procter & Gamble Israel, spoke for the brand, saying the Always underwear brings the Israeli market the brand's reliability, expertise and quality and that Israel is the second country in the world to get it. This is a retail launch — a distribution and marketing decision by the brand's owner, reported only in the Hebrew press — and not a donation, sponsorship or statement of support: no Israeli government body, charity, hospital or military unit is a party to it. The account rests on this single ynet report; no independent second account of the launch was found. | One source |
Frequently asked questions
Did Always donate money to Israel or Israeli causes?
We have no records of donations. What is on record is commercial activity in Israel (Operations in Israel), which is not the same as support — see the records on this page.
Where does this information come from?
Every record on this page links to its source — news reports, official company statements, tax filings, or government records. 9 distinct sources are cited for Always. Our methodology page explains the full verification process.
Sources & citations
Record last updated: 2026-09-26
- Always Israel (official P&G site, Hebrew) — ingredients and safety information periodproducts.eu
- CHP (Israeli price-transparency portal) — Always Infinity listing, supplier: Procter & Gamble chp.co.il
- SEC — P&G 10-K Exhibit 21, Subsidiaries (FY2025): P&G Israel M.D.O. Ltd. sec.gov
- Diplomat Global — P&G vendor page (Always not among the brands listed) diplomat-global.com
- ynet (Meirav Kristal), 24 Nov 2024 — "Always joins the reusable period-underwear market" (Hebrew) ynet.co.il
- Forbes — P&G's Israel House of Innovation and Chief Scientist agreement forbes.com
- Loic Tassel (P&G Europe President) — P&G and Pantene in Israel, Zichron Menachem linkedin.com
- Bloomberg — Israel-Hamas war puts pressure on CEOs and companies to speak up (P&G CFO remarks) bloomberg.com
- BDS movement — official 'What to boycott' target list (Always/P&G absent) bdsmovement.net