Registry
Does Ajax support Israel?
Yes — Ajax has documented support for Israel on record. Every claim below links to its source.
Filed under: Household & consumer goods brands · Companies that support Israel
Background
Ajax is a Colgate-Palmolive cleaning brand and everything documented about it in Israel is commercial: importation and distribution by the independent Israeli company S. Schestowitz Ltd., with a small local Colgate subsidiary in the background. This pass found no Ajax donation, in-kind aid, sponsorship, statement or political contribution to Israeli military, government or relief causes. The parent's record is the same — Colgate-Palmolive made no corporate statement on the Israeli-Palestinian conflict, including after October 7, 2023, has no corporate PAC in FEC records, and has no corporate charitable foundation filing US Form 990 grants. The only Israel-specific episode in the parent's file is a commercial-conduct matter rather than support for state institutions: in 2020 Israel's Competition Authority investigated Colgate-Palmolive's cooperation with Schestowitz over alleged blocking of cheaper parallel imports. Schestowitz is an independent Israeli importer, not a Colgate-Palmolive subsidiary, and its actions are not the brand's.
Haaretz — investigation into Colgate-Palmolive and its Israeli importer Global Cosmetics News — Colgate-Palmolive and Israel importer investigated over parallel-import blocking claims S. Schestowitz Ltd. — About (official) BDS movement — official 'What to boycott' target list (Ajax/Colgate-Palmolive absent)
Documented support
| Type | Date | Amount | Recipient | Sources |
|---|---|---|---|---|
| Operations in Israel | 2026 | — | Israeli market — S. Schestowitz Ltd. (importer) and Colgate-Palmolive Israel Ltd. Ajax household cleaners reach Israeli shelves through S. Schestowitz Ltd., the independent, family-owned Israeli importer that lists Ajax on its brand pages and names it in its company profile among the Colgate-Palmolive lines it represents, alongside Colgate, elmex, meridol, Speed Stick, Palmolive and Soupline. The brand's owner, Colgate-Palmolive, separately maintains the subsidiary Colgate-Palmolive Israel Ltd., listed in its FY2025 10-K subsidiaries exhibit and in every subsidiaries exhibit since the FY2018 annual report. No Hebrew-language Ajax brand site and no Ajax plant in Israel were found — the goods sold there are imported. This is a distribution arrangement, not a donation. |
Frequently asked questions
Did Ajax donate money to Israel or Israeli causes?
We have no records of cash donations, but Ajax has documented support of other kinds (Operations in Israel). See the records on this page.
Where does this information come from?
Every record on this page links to its source — news reports, official company statements, tax filings, or government records. 7 distinct sources are cited for Ajax. Our methodology page explains the full verification process.
Sources & citations
Record last updated: 2026-07-30
- S. Schestowitz Ltd. — brands (Ajax listed) sch.co.il
- S. Schestowitz Ltd. — About (official) sch.co.il
- SEC — Colgate-Palmolive 10-K Exhibit 21, Subsidiaries (FY2025): Colgate-Palmolive Israel Ltd. sec.gov
- SEC — Colgate-Palmolive 10-K Exhibit 21, Subsidiaries (FY2018) sec.gov
- Haaretz — investigation into Colgate-Palmolive and its Israeli importer haaretz.com
- Global Cosmetics News — Colgate-Palmolive and Israel importer investigated over parallel-import blocking claims globalcosmeticsnews.com
- BDS movement — official 'What to boycott' target list (Ajax/Colgate-Palmolive absent) bdsmovement.net