Registry
Does Pedigree support Israel?
Yes — Pedigree has documented support for Israel on record. Every claim below links to its source.
Filed under: Household & consumer goods brands · Food & beverage brands · Companies that support Israel
Background
Pedigree is a Mars Petcare brand of privately held Mars, Incorporated, and no donation, sponsorship, investment or statement of support for Israel has been documented for the Pedigree brand itself. Its documented Israeli footprint is retail availability of imported product through Israeli pet-supply chains; unlike Mars's confectionery brands, which are handled by the company's own Israeli sales unit (Mars Multisales Israel / Mars Wrigley Israel Ltd, Ra'anana), and unlike Royal Canin, which runs a Hebrew Israeli brand site, no Mars-owned Israeli marketing operation for Pedigree could be documented in this pass. At parent level, Mars signed a research-and-development partnership with Israeli venture firm Jerusalem Venture Partners in May 2019 to scout Israeli foodtech, states it makes no contributions to candidates, parties or political committees and sponsors no PAC, and is not on the BDS movement's official targeted-boycott list. Viral posts claiming 'Mars Israel donated snacks to IDF soldiers in 2021' appear only on commercial boycott-content sites with no primary source behind them — we treat that claim as unverified.
Mars (official) — Petcare brands (Pedigree listed) Ynet (Hebrew) — Mars Israel consolidates its confectionery sales and marketing operation Mars (official) — Public Policy and Advocacy (no political contributions, no PAC) Mars (official press release) — partnership with Jerusalem Venture Partners BDS Movement — official boycott guide (Mars not listed)
Documented support
| Type | Date | Amount | Recipient | Sources |
|---|---|---|---|---|
| Operations in Israel | 2026-07 | — | Israeli pet-supply retail market Pedigree, the dog-food brand of Mars Petcare (a division of Mars, Incorporated), is sold in Israel: Israeli pet-supply retailers such as CityPet and AnimalShop carry dedicated Pedigree catalogue sections listing imported dry and wet dog food under the brand. No Mars Israeli entity is documented as the exclusive importer of Pedigree — Mars's registered Israeli companies identified in this pass are its confectionery sales unit (Mars Wrigley Israel Ltd) and Royal Canin's Israeli operation — so what is verifiable is retail availability of an imported Mars product, not a Mars Israel marketing operation for this brand. No donation, sponsorship or political activity by the Pedigree brand is involved, and no evidence was found that Pedigree food is manufactured in Israel. |
Frequently asked questions
Did Pedigree donate money to Israel or Israeli causes?
We have no records of cash donations, but Pedigree has documented support of other kinds (Operations in Israel). See the records on this page.
Where does this information come from?
Every record on this page links to its source — news reports, official company statements, tax filings, or government records. 7 distinct sources are cited for Pedigree. Our methodology page explains the full verification process.
Sources & citations
Record last updated: 2026-07-30
- CityPet (Israeli pet retailer, Hebrew) — Pedigree product catalogue citypet.co.il
- AnimalShop (Israeli pet retailer, Hebrew) — Pedigree category animalshop.co.il
- Mars (official) — Petcare brands (Pedigree listed) mars.com
- Ynet (Hebrew) — Mars Israel consolidates its confectionery sales and marketing operation ynet.co.il
- Mars (official) — Public Policy and Advocacy (no political contributions, no PAC) mars.com
- Mars (official press release) — partnership with Jerusalem Venture Partners mars.com
- BDS Movement — official boycott guide (Mars not listed) bdsmovement.net