Registry

Does Pantene support Israel?

Owned by P&G Records for the parent company are kept separately.

Support documentedupdated 2026-09-26

Yes — Pantene has documented support for Israel on record, including $100,000 in donations. Every claim below links to its source.

Filed under: Beauty & cosmetics brands · Household & consumer goods brands · Companies that support Israel

Background

Pantene is the one Procter & Gamble brand with documented, brand-level philanthropy inside Israel. Its long-running partnership with Zichron Menachem — a Jerusalem-based charity for children with cancer and their families — is a civilian, medical-support programme: hair donations turned into free real-hair wigs, funded advertising, a mobile salon, and a $100,000 grant in 2018 that built a wig-manufacturing workshop in Israel. It is not aid to the Israeli military, government or any political cause, and the distinction matters. Separately, everything else attached to Pantene in boycott posts belongs to the parent: P&G runs the subsidiary P&G Israel M.D.O. Ltd. and, since 2007, the "Israel House of Innovation" open-innovation hub set up with Israel's Office of the Chief Scientist. P&G issued no corporate statement on the war after October 7, 2023 — its CFO called the attack and the war that followed a "human tragedy" — and no Pantene donation to Israeli military or relief-for-war causes was found; the Zichron Menachem campaign simply continued through the war years, including the December 2023 and December 2024 rounds. Neither Pantene nor P&G appears on the BDS movement's official boycott target lists. The partnership was still running in 2026: Zichron Menachem set the 15th-year event for 5 May 2026 at the Azrieli mall in Jerusalem, and P&G Israel's deputy marketing head said the company had widened the campaign to television and billboards because hair donations had fallen. On the other side, Arabic-language consumer lists put Pantene among shampoos to boycott as "supporting Israel" — including the 140-brand list that Al-Araby Al-Jadeed reported from the UK-based group The Islamic Information in late October 2023 — without naming any act by the brand.

Loic Tassel, President P&G Europe — P&G and Pantene in Israel, Zichron Menachem Forbes — P&G's Israel House of Innovation and Chief Scientist agreement Bloomberg — Israel-Hamas war puts pressure on CEOs and companies to speak up (P&G CFO remarks) BDS movement — official 'What to boycott' target list (Pantene/P&G absent) Israel Hayom (late April 2026) — the campaign's 15th year, the 5 May 2026 event and P&G Israel on expanding to television and billboards (Internet Archive capture) Al-Araby Al-Jadeed (31 October 2023) — reports a 140-brand boycott list compiled by the UK-based The Islamic Information; Pantene is item 107 (Internet Archive capture) Shbabbek (27 October 2023) — Arabic consumer list of shampoos to boycott, naming Pantene with no act attributed to it

Timeline of documented support

201320152017201920212023202520272013 — Partnership: Zichron Menachem (Israeli association for children with cancer and their families)Partnership20132015-11 — Donation: Zichron Menachem — expansion of its wig-making operationDonation2015-112018 — Donation: Zichron Menachem — local wig-manufacturing workshop in IsraelDonation20182023-12 — Donation: Zichron Menachem — wig-manufacturing facility (Super-Pharm sales-linked donation)Donation2023-122026-04 — In-kind support: Zichron Menachem — television and outdoor advertising for the 2026 "Tzama Shel Otzma" campaignIn-kind support2026-042026 — Operations in Israel: Israeli market — Procter & Gamble Israel M.D.O. Ltd.Operations in Israel2026

Documented support

TypeDateAmountRecipientSources
Partnership2013—Zichron Menachem (Israeli association for children with cancer and their families)
Pantene Israel — the P&G haircare brand, operating through Procter & Gamble Israel — runs an annual national hair-donation campaign in Israel with the charity Zichron Menachem, branded "Tzama Shel Otzma" ("A Braid of Strength"). Donated hair of 30 cm or more is turned into real-hair wigs given free to women, girls and children undergoing cancer treatment. The partnership was reported as being in its 12th year in December 2023 and its 13th in December 2024; in the December 2024 campaign week 465 salons across Israel gave free haircuts to donors and passed the hair to Zichron Menachem, and P&G Israel CEO Roni Shaham was quoted saying "for us at Procter & Gamble, every hair donation is a meaningful step." Zichron Menachem's own site names Pantene as its wig-project partner. Israeli and Times of Israel reporting says P&G funds the campaign's advertising outright and, in January 2020, paid for a mobile haircutting van that toured seven locations; the charity says donations rose roughly sixfold under the partnership. Hai Po, the Haifa local news site, reported on 24 December 2019 that the van would be at the Technion in Haifa on Wednesday 1 January 2020 and that six main donation events were planned — the Technion in Haifa, Safra Square in Jerusalem, Nazareth, central Tel Aviv, Soroka hospital and Bar-Ilan University — with further locations possible; it gives no end date. The 1-7 January 2020 window for the tour comes from a Pantene-sponsored mako piece of 23 December 2019. Maariv reported the campaign again as a collection week on 3-9 May 2021, after a drop in donations during the COVID period, with events in Tel Aviv, Yirka, Modi'in, Jerusalem and Beersheba. The scale figures that recur in this coverage — 465 salons, a sixfold rise, about 5,200 braids collected at 71 schools and colleges — appear in identical wording in outlet after outlet from 2019 to 2023, so they are one campaign press release repeated, not several independent counts.
Donation2015-11₪1,000,000Zichron Menachem — expansion of its wig-making operation
An article on mako dated 15 November 2015 and marked as published in cooperation with Pantene states that over the three years to November 2015 Pantene donated more than NIS 1 million to Zichron Menachem to expand the charity's wig-making operation, and that the brand also gives a share of its Israeli sales on an "every bottle = a donation" basis. The same piece calls 2015 the third year of the partnership, says hair donations tripled in its first year, and counts about 400 Israeli salons cutting donors' hair free of charge. NIS 1 million is a floor, because the source says "more than", and it is cumulative over 2013-2015, so it is not the same money as the $100,000 workshop grant recorded for 2018. Being published in cooperation with Pantene makes this the brand's own disclosure rather than independent reporting, and no independent Hebrew report of this sum was found.
One source
Donation2018$100,000Zichron Menachem — local wig-manufacturing workshop in Israel
P&G's Pantene brand donated $100,000 to create a local wig-manufacturing workshop in Israel, so that wigs for Israeli cancer patients are produced in the country from locally donated hair. The figure and the purpose are stated by Loic Tassel, President of P&G Europe, in a signed 2019 company post describing Pantene Israel's work with Zichron Menachem; in the same post he announced a further P&G grant-matching donation toward a mobile hair salon and hair clinic. This is a brand-level corporate grant, not a customer or employee collection.
Donation2023-12—Zichron Menachem — wig-manufacturing facility (Super-Pharm sales-linked donation)
In the 12th year of the partnership — and the first campaign after the October 7, 2023 attack — Pantene ran a sales-linked donation in Israel: for every Pantene product sold in Super-Pharm stores between 13 December 2023 and 2 January 2024, five shekels went to Zichron Menachem's wig-manufacturing facility. Israeli reporting on the same campaign put cumulative Pantene giving to the workshop at close to NIS 1.5 million over about four years; that cumulative figure is a press estimate and no company-confirmed total was found, so no dollar amount is recorded here. The recipient is a children's-cancer charity, not a military, government or political body. Maariv, covering the same launch on the same day, dated the five-shekel window from 31 December for three weeks rather than from 13 December; both reports are versions of one press release, and the 13 December to 2 January window is followed here because Walla states it explicitly. Walla also says the five shekels came on top of Pantene's annual donation to the charity.
In-kind support2026-04—Zichron Menachem — television and outdoor advertising for the 2026 "Tzama Shel Otzma" campaign
For the campaign's 15th year Procter & Gamble's Israeli arm bought extra advertising for it. Or Elnatzweig, deputy VP of marketing at Procter & Gamble Israel, told Israeli media that because hair donations had fallen the company chose to widen the campaign "both on outdoor billboards and on television", and would keep working with Zichron Menachem to increase donations. The main collection event was set for 5 May 2026, 16:00-20:00, at the Azrieli mall in Jerusalem, and the charity released its 2025 donation figures alongside it: 1,393 braids from Jerusalem, 679 from Tel Aviv and 471 from Haifa. No value was put on the advertising, so no amount is recorded. The acting party is P&G's Israeli subsidiary buying media for the Pantene brand — not the parent's corporate giving, not a foundation and not employees. Israel Hayom and Beersheva-Net print the same charity release, so this is one account carried twice, not two independent reports.
Operations in Israel2026—Israeli market — Procter & Gamble Israel M.D.O. Ltd.
Pantene is marketed in Israel as a local brand by P&G's Israeli arm: it maintains a Hebrew-language "Pantene Israel" brand channel, its shampoos and conditioners are stocked chain-wide including at Super-Pharm, and P&G Israel's own CEO speaks for the brand in Israeli media. The owner of the brand, P&G, keeps the subsidiary P&G Israel M.D.O. Ltd., listed in its FY2025 10-K subsidiaries exhibit. Pantene products are imported; no Pantene manufacturing plant in Israel is documented.
Donations total$100,000

Frequently asked questions

Did Pantene donate money to Israel or Israeli causes?

Yes. Documented donations total $100,000, including $100,000 to Zichron Menachem — local wig-manufacturing workshop in Israel. Each donation is listed on this page with its date and source.

How much has Pantene given?

Documented donations total $100,000. The largest single recorded item is $100,000 to Zichron Menachem — local wig-manufacturing workshop in Israel (2018).

Where does this information come from?

Every record on this page links to its source — news reports, official company statements, tax filings, or government records. 22 distinct sources are cited for Pantene. Our methodology page explains the full verification process.

Sources & citations

Record last updated: 2026-09-26

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