Registry

Does Powerade support Israel?

Support documentedupdated 2026-07-30

Yes — Powerade has documented support for Israel on record. Every claim below links to its source.

Filed under: Food & beverage brands · Companies that support Israel

Background

Powerade is a sports drink created and distributed by The Coca-Cola Company since 1988, and no donation, statement or campaign concerning Israel has been documented for the Powerade brand itself. In Israel the brand is handled by the Central Bottling Company, an independent family-owned franchisee chaired by Dudi Wertheim — so CBC's record is the franchisee's, not the brand's: its 2015 donation to Im Tirtzu, its facility in the Atarot industrial zone in occupied East Jerusalem, and the fine imposed on it by Israel's Competition Authority in 2019 for abusing its monopoly position. Parent-level facts sit on the Coca-Cola page: the 1966 decision to grant an Israeli franchise days after the Anti-Defamation League accused the company of bowing to the Arab boycott, the 1997 Israel Trade Award, and The Bridge startup programme co-founded in Tel Aviv in 2014. The Coca-Cola Company denies donating to Israel, saying it "does not support any country, government or policy," and Snopes has rated false the viral claim that it sends profits to Israel. The BDS movement's official page lists Coca-Cola only as an "organic boycott" target and does not name Powerade.

CBC Sales — PowerAde catalogue page, Israel Coca-Cola official FAQ (donations to Israel) Snopes Al Jazeera (CBC's Atarot plant) BDS movement — what to boycott

Timeline of documented support

20152017201920212023202520272015 — Franchisee action: Im Tirtzu (right-wing Israeli advocacy group)Franchisee action20152026-07 — Operations in Israel: The Central Bottling Company ("Coca-Cola Israel"), Bnei BrakOperations in Israel2026-07

Documented support

TypeDateAmountRecipientSources
Operations in Israel2026-07—The Central Bottling Company ("Coca-Cola Israel"), Bnei Brak
Powerade is sold in Israel by the Central Bottling Company (CBC), the independent, family-owned Israeli franchisee known as "Coca-Cola Israel," which has held the Coca-Cola licence since 1966. CBC's Israeli trade catalogue lists PowerAde alongside Coca-Cola, Sprite, Fanta, Fuze Tea, Kinley, Nordic Mist and Monster, with three isotonic sport-drink variants (mixed fruit, citrus-lime and a sugar-free pineapple). The Israeli operator is the franchisee: The Coca-Cola Company's FY2024 subsidiaries exhibit lists no Israeli entity at all, and there is no Powerade subsidiary in Israel.
Franchisee action2015$13,850Im Tirtzu (right-wing Israeli advocacy group)
The Central Bottling Company — the independent Israeli franchisee that sells Powerade in Israel, not The Coca-Cola Company and not the Powerade brand — donated NIS 50,000 (about $13,850) in 2015 to the nationalist advocacy group Im Tirtzu. It became public after Israel's Corporations Authority refused Im Tirtzu's request to keep donor names confidential. The donation is the franchisee's own act; no part of it is attributable to Powerade.

Frequently asked questions

Did Powerade donate money to Israel or Israeli causes?

We have no records of cash donations, but Powerade has documented support of other kinds (Operations in Israel, Franchisee action). See the records on this page.

Where does this information come from?

Every record on this page links to its source — news reports, official company statements, tax filings, or government records. 9 distinct sources are cited for Powerade. Our methodology page explains the full verification process.

Sources & citations

Record last updated: 2026-07-30

Companies with documented support