Registry
Does Superdry plc support Israel?
Yes — Superdry plc has documented support for Israel on record. Every claim below links to its source.
Filed under: Fashion & apparel brands · Companies that support Israel
Background
Superdry is a British clothing brand founded in Cheltenham in 2003 by Julian Dunkerton and Jade Wright, listed in London as SuperGroup and then Superdry plc before its 2024 restructuring and delisting. No donation, humanitarian pledge, sponsorship, investment or statement of support for Israel by Superdry has been documented. Its only verified Israeli connection is retail, and it is indirect: since December 2016 the brand has been sold in Israel under an exclusive licence held by the Alpha group, an Israeli importer whose own corporate conduct is a separate matter from Superdry's — a franchisee's acts are never attributed to the brand owner here. That network has since shrunk to a single Tel Aviv store plus online sales. Superdry does not appear on the BDS movement's official targeted-boycott list, and the boycott chatter around the brand rests on the existence of those franchised stores, which is exactly what the record shows.
Ynet — Superdry enters Israel through an exclusive licence held by Alpha Accessories Calcalist — Superdry in Israel down to one store, sold via the group's online platform Wikipedia — Superdry (founded 2003, Cheltenham; SuperGroup/Superdry plc) BDS movement — official targeted-boycott list (Superdry absent)
Timeline of documented support
Documented support
| Type | Date | Amount | Recipient | Sources |
|---|---|---|---|---|
| Partnership | 2016-12 | — | Alpha Accessories (Alpha Group) — the Israeli franchisee Superdry entered the Israeli market through a franchise, not through company-owned stores. In December 2016 Israeli business media reported that Alpha Accessories, part of the Alpha group that already imported Desigual, had bought the exclusive licence to open Superdry stores in Israel, starting with three concept stores and planning around a dozen branches over three years at a total investment of tens of millions of shekels. The stores, staff, leases and inventory risk belonged to the Israeli franchisee; Superdry's own role was the licence, wholesale supply and royalties. This is a commercial arrangement, not a donation or a political statement. | |
| Operations in Israel | 2024-12 | — | Alpha Group — the Israeli franchisee winding down Superdry stores The Israeli Superdry network was largely wound down by its franchisee. Calcalist reported in December 2024 that the Alpha group had closed most of its Superdry shops over the previous two years, leaving a single store at TLV Mall in Tel Aviv, with the brand otherwise sold through the group's own multi-brand online platform. The decision was the franchisee's commercial retreat from physical retail, not an act of Superdry plc; the relationship is recorded here with that end state stated. |
Frequently asked questions
Did Superdry plc donate money to Israel or Israeli causes?
We have no records of cash donations, but Superdry plc has documented support of other kinds (Partnership, Operations in Israel). See the records on this page.
Where does this information come from?
Every record on this page links to its source — news reports, official company statements, tax filings, or government records. 6 distinct sources are cited for Superdry plc. Our methodology page explains the full verification process.
Sources & citations
Record last updated: 2026-07-30
- Ynet — Superdry enters Israel through an exclusive licence held by Alpha Accessories ynet.co.il
- Israeli Franchise Association — the Superdry brand comes to Israel (Alpha group, Desigual importer) franchise.org.il
- Calcalist — Superdry in Israel down to one store, sold via the group's online platform calcalist.co.il
- Kenyonim — Israeli mall directory listing for Superdry branches kenyonim.com
- Wikipedia — Superdry (founded 2003, Cheltenham; SuperGroup/Superdry plc) en.wikipedia.org
- BDS movement — official targeted-boycott list (Superdry absent) bdsmovement.net