Registry · BBWI

Does Bath & Body Works, Inc. support Israel?

Support documentedupdated 2026-07-28

Yes — Bath & Body Works, Inc. has documented support for Israel on record. Every claim below links to its source.

Filed under: Beauty & cosmetics brands · Household & consumer goods brands · Companies that support Israel

Background

Bath & Body Works appears on boycott lists mainly for two reasons, and both need precise attribution. First, its branded stores in Israel: these are owned and operated by local franchisee Delta Israel Brands under a 2023 exclusive franchise agreement — Bath & Body Works, Inc. licenses the brand and supplies product but does not run the stores. Second, the pro-Israel philanthropy of Les Wexner, founder of predecessor company L Brands: his donations flow through the personal Wexner Foundation, known for its leadership fellowships for Israeli public-service professionals; Wexner stepped down as L Brands CEO and chairman in 2020, before Bath & Body Works, Inc. became a standalone company in August 2021, so his giving is not a corporate action. No direct donations by Bath & Body Works, Inc. to Israeli institutions were found, the company has no corporate foundation under its name, and the legacy L Brands corporate PAC is terminated.

Jerusalem Post (franchise deal) Ynetnews (store openings) Fashionista (Wexner departure) The Wexner Foundation

Timeline of documented support

20242023-03 — Partnership: Delta Israel Brands Ltd. (exclusive Israeli franchisee)Partnership2023-032024-05 — Operations in Israel: Israeli retail market (stores operated by franchisee Delta Israel Brands)Operations in Israel2024-05

Documented support

TypeDateAmountRecipientSources
Partnership2023-03—Delta Israel Brands Ltd. (exclusive Israeli franchisee)
Bath & Body Works granted Israel's Delta Israel Brands an exclusive franchise to establish and operate the brand in Israel: a seven-year agreement (with an option to extend seven more) under which Delta committed to invest about NIS 60 million, launch local e-commerce in 2023 and open at least 30 stores by 2026. An earlier Israel store plan for the brand had been announced in December 2020 under then-parent L Brands alongside Victoria's Secret. The agreement is a brand-licensing deal by Bath & Body Works, Inc.; the investment and day-to-day operations are the franchisee's.
Operations in Israel2024-05—Israeli retail market (stores operated by franchisee Delta Israel Brands)
The brand's first five Israeli stores opened in May 2024 — two in Tel Aviv and one each in Rehovot, Netanya and Haifa — owned and run by franchisee Delta Israel Brands, not by the U.S. company directly; Ynet reported the openings were deliberately low-key during the Gaza war 'to avoid negative attention toward the international brands.' By February 2025 Delta operated eight Bath & Body Works stores in Israel and said it aims for about 30 by 2027, alongside a local online store.

Frequently asked questions

Did Bath & Body Works, Inc. donate money to Israel or Israeli causes?

We have no records of cash donations, but Bath & Body Works, Inc. has documented support of other kinds (Partnership, Operations in Israel). See the records on this page.

Where does this information come from?

Every record on this page links to its source — news reports, official company statements, tax filings, or government records. 8 distinct sources are cited for Bath & Body Works, Inc.. Our methodology page explains the full verification process.

Sources & citations

Record last updated: 2026-07-28

Companies with documented support