Registry
Does Axe / Lynx support Israel?
Yes — Axe / Lynx has documented support for Israel on record. Every claim below links to its source.
Filed under: Household & consumer goods brands · Beauty & cosmetics brands · Companies that support Israel
Background
AXE (Lynx outside a handful of markets) is a Unilever brand with no separate corporate existence, so everything documented about AXE and Israel is the act of Unilever Israel — Unilever's wholly owned Israeli company, present since 1938, with about 2,000 employees, four plants and roughly 85% of its range produced locally (AXE itself is supplied from abroad). At parent level, Unilever's CEO said in July 2021 that the company remained "fully committed" to its business in Israel, and in June 2022 Unilever corporate settled with its Israeli licensee Avi Zinger, selling him the Israeli Ben & Jerry's business and stating it had "never expressed any support for the Boycott Divestment Sanctions (BDS) movement" — documented on the Unilever page. No donation, in-kind aid or statement of support for the Israeli state, its army or any Israeli organisation has been documented for the AXE brand itself; boycott lists name AXE only as a Unilever brand.
Times of Israel — Unilever chief says "fully committed" to Israel CNBC — Unilever/Ben & Jerry's Israel settlement and BDS statement Wikipedia — Unilever Israel
Timeline of documented support
Documented support
| Type | Date | Amount | Recipient | Sources |
|---|---|---|---|---|
| Operations in Israel | 2005-01-24 | — | Israeli market (Unilever Israel, wholly owned subsidiary of Unilever) Unilever Israel launched AXE — Unilever's men's grooming brand, sold as Lynx in the UK, Ireland, Australia and New Zealand — in the Israeli market in January 2005, positioning it as a full-body deodorant spray for young men. The launching and operating party is Unilever Israel, Unilever's wholly owned Israeli company (about 2,000 employees; plants in Safed, Acre, Arad and Haifa); AXE has no company or factory of its own in Israel and local manufacture of AXE is not documented. | |
| Operations in Israel | 2014-05-17 | — | Israeli market (Unilever Israel — AXE product launches and advertising) Unilever Israel has kept investing in AXE in the Israeli market: in May 2014 it launched AXE Gold Temptation there and relaunched Dark Temptation, which had been introduced in Israel in 2008 and become the brand's best-selling product with Israeli men; AXE leads Israel's men's deodorant category, and Unilever Israel has run dedicated Israeli advertising campaigns for it (including one AXE body-spray campaign rejected for TV broadcast and distributed online). This is brand-level commercial and marketing activity by Unilever's Israeli subsidiary — not a donation or grant to any Israeli body. |
Frequently asked questions
Did Axe / Lynx donate money to Israel or Israeli causes?
We have no records of cash donations, but Axe / Lynx has documented support of other kinds (Operations in Israel). See the records on this page.
Where does this information come from?
Every record on this page links to its source — news reports, official company statements, tax filings, or government records. 8 distinct sources are cited for Axe / Lynx. Our methodology page explains the full verification process.
Sources & citations
Record last updated: 2026-07-30
- Haaretz (Hebrew) — Unilever launches AXE men's grooming brand in Israel haaretz.co.il
- Hebrew Wikipedia — Unilever Israel (AXE launched in Israel 2005) he.wikipedia.org
- Globrands — Unilever Israel brand portfolio (Dove, Pinuk, Axe) globrands.co.il
- Ynet (Hebrew) — AXE Gold Temptation launch in Israel ynet.co.il
- Globes (Hebrew) — Unilever puts rejected AXE deodorant campaign online globes.co.il
- Times of Israel — Unilever chief says "fully committed" to Israel timesofisrael.com
- CNBC — Unilever/Ben & Jerry's Israel settlement and BDS statement cnbc.com
- Wikipedia — Unilever Israel en.wikipedia.org